So you have already made up your mind that you want to be an entrepreneur in the UK. You have chosen a business idea, and are super excited to get started. The truth is, you are just about to make a huge decision that will take your life one big step ahead, but the idea of starting a business and becoming your boss is not as easy as you may think. You’ll need a fantastic website, a relevant domain name, website hosting, and lots of other factors to consider.
There are a lot of competitors out there, and the only way to stay ahead is by being unique. Be different and let people notice you. Online business especially, has become a buzz in the UK, and everyone is turning towards that direction. Both suppliers and consumers find it convenient, time and money saving. How do you beat thousands of competitors and get your target to find you with ease?
While there are many ways to do so the first and main one is definitely by working on your business website. Make it both visitors and Google friendly. You must ensure that it fulfills all the aspects required in a useful site. We will look at that some other time but let’s first focus on the business name.
What is a domain name?
You can think of it as your brand’s identity. For example, when you hear someone mention Peak Freans what comes to your mind? It is biscuits, right? Precisely what a business name should do. It is supposed to make it easier for buyers to remember you so they can always come back.
Why is the right business domain name valuable?
It reinforces your business
As mentioned, the business name is your business’ identity. It is a unique name that is only possessed by your business. We can term it as a business address where you build your authority and expertise and where customers come to purchase. It is the way for people to find and understand your company regardless of whether you deal with a single product or service or millions of them. The point is that it helps in increasing your customer base.
It enhances your SEO ranking
The name you choose for your brand has a significant organic search value. The main goal of creating a website and buying business names is because you want to create a platform where customers can land, view your products and if things go well, make purchases. The only way to enhance this, however, is by Search Engine Optimization (SEO). SEO entails numerous activities both onsite and offsite which helps in site ranking on search engines such as Google. The higher your site is ranked, the higher the chances of visitors finding you.
It does not just happen
You have to work towards achieving a high ranking by creating great content, observing keyword usage, linking your site to high authorized pages and ensuring that your site fulfills all the requirements of the search engine to mention a few tricks. While there are lots of aspects that make up the search engines’ ranking algorithm, one of the critical factors is the business name. This is because your business name is where links get redirected to and therefore, you want to optimize it by adding a relevant keyword on the name or within the URLS structure of your website page. Studies have shown that keyword domains can significantly improve CRT and helps in grabbing more attention and clicks generation. While the business name is not the primary concern when it comes to SEO ranking, branded businesses that can attract traffic organically are a perfect choice.
The importance of the right domain name
Improves your business’s credibility
Having a business name makes your business look more professional. It inspires confidence in your customers. Running a business and getting high sales is all about building trust. Buyers are cautious when shopping online. However, they will feel comfortable buying from you if they have something they can identify with you.
With a business DNS, people do not have to struggle to get to your site. This is the case even if they do not exactly remember the name of your company. With DNS, it is easy for IP addresses to convert to a distinct business and visitors will not struggle to remember your business IP address. You want to prove that your company deserves the consumers’ money. Of course, that cannot happen if you are not willing to invest in buying an appropriate business name. Nobody will want to shop from a free web hosting site. Spend money to attract more money.
It promotes mobility
With a business name, you can move from one country to another and still have people buying your products regardless of where you go. This is because you have given them a specific address to reach out to you. This is unlike when you do not have one, and have to keep changing addresses whenever you switch places. Eventually, you will lose the momentum that you had worked very hard to build.
If you moved from one part of the UK for example, with DNS, your site address remains the same. The best thing about online businesses is that you do not have to be near your clients for them to make purchases. They can make their orders from anywhere and have their package delivered.
Now that you know the benefits of having a business name for your business, it is also best if you know the tips for choosing the right business name and how to make it beneficial. They include;
Get a premium domain
How much are you willing to spend on this? As mentioned, you must be willing to spend money to make more money. Some businesses owners opt to take the easier path and go for the free web hosting site. However, that is because they do not understand what they are missing. Premium businesses are the best way to enjoy the outlined benefits. You are assured of quality and selling name worth the price you pay for it. The top benefits are increased brand recognition, increased traffic, enhanced SEO and promotes trust and authority.
Use a branded business name
The goal of creating a website is to cultivate a brand. This gets easier when you get a branded business, more so, one that has been customized. The prices of the business names vary. The higher you pay for it, the more likely it will sell. Be ready and willing to pay to get the top-level domain. (TLD).
Protect your domain
You can do this by first, choosing the right company to manage your business especially if you know little or nothing about online security. Also, get domain extensions and misspelled versions of the name.
Whether you own an online or a physical business, investing in a premium business name is the best decision you could ever make for your company. Most individuals decline this idea in the name of avoiding expenses. However, with the mentioned benefits, you should be able to make the right decision and do what is best for your business. The business name you choose is nothing without DNS. DNS helps people find you quickly and that is a significant factor to keep in mind when selecting the right business name in the UK. All the best!
If you have enjoyed reading this article about domain names, why not read some of our other articles? Our blog covers lots of interesting articles about web security, technical elements, digital marketing and more!